If you have a product you wish to promote, the most effective way to go about it is by writing and distributing a news release. A news release has the following features:
- It contains a brief news story that would appeal to journalists.
- It mentions your product in relation with the story.
This means that you put yourself in the brain of a journalist, and see the world through his eyes. So, the question that you must ask yourself is:
WHAT DOES A JOURNALIST WANT?
Does he want to promote your product? No, he doesn’t. Does he want to please his readers through an appealing story? Oh, yes, definitely. So what do you do?
- You rack your brains for all the possible issues your product could be associated with.
- You formulate a story about an issue that is apt to fetch maximum readership.
- You research for facts and figures. You talk to relevant people. If you own a website (even better if your product is the website), you design forums for discussions on the issue, and glean the best quotes from it.
Finally, look up how to write a PR in the proper format, and put your ideas on paper in a concise and attractive way.
Okay, so your PR is written. What next?
Distributing a PR is as, or perhaps even more, important than writing one. Earlier, people used to approach journalists on their own, asking them to use their PRs in one of their stories. Now, a much more effective and less time-consuming option is available: utilizing a news release service. These are online locations where you submit your PR for distribution. An online news release has several advantages.
- It is easy to execute. All the optimization is done by the online news release service.
- It is free or low cost.
- It leads to a high degree of visibility across the Internet.
That’s all you need. In a few days’ time after submission, your product will begin featuring in search results, and you will have all the promotion you desired.
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